Community Discussions
Explore the latest discussions and community conversations related to this domain.
What does pro mean as in pros and cons?
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I know con stands for consequences but what does pro stand for?
Top Comment: Pro means for and contra means against - the Latin phrase was shortened to 'pro and con' in English.
Reddit Pro
Main Post: Reddit Pro
Can someone explain reddit pro within personal vs business context
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Interested in RedditPro, but looking to understand better than this official article: https://support.reddithelp.com/hc/en-us/articles/24368510335892-What-is-Reddit-Pro In short, I have a personal account which I am using to post this.
Is the expectation that reddit pro is only for business and orgs and I should first setup a separate reddit account for my business, then use reddit pro with that account?
Top Comment: Following
Reddit pro
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Just saw Reddit Pro. Anyone used it? What are the differences between a business and personal account?
Any downsides?
I assume Reddit with the IPO now wants to open up more for business and marketing.
Also have they done anything to prevent bots from eating up your ad budget?
Top Comment: You can read all about Reddit Pro here: https://support.reddithelp.com/hc/en-us/articles/360043034412-What-is-a-Reddit-Premium-subscription Reddit is an open platform, meaning users can browse our site in a logged-out state. As such, we also experience bot traffic and are committed to continuing to detect and remove non-human traffic from our site's ad dashboard reporting. Reddit has developed an invalid-traffic filtering infrastructure, including 3P integrations for bot protection, that detects, removes, and does not bill against bot activity on the Reddit Ads platform. We recommend our partners rely on Reddit Ads platform reporting and apply appropriate bot filters on 3rd party analytics platforms.
Is Reddit Pro falling short?
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I was guided to post in this sub. My question is divided into two parts: the first concerns the success of the Reddit Pro initiative, and the second is about where to get support.
The official announcement of the program on March 8, 2024, provides examples of brands that used the program. However, analyzing their profiles gives the impression that they only used it briefly.
I strongly feel that the idea of organically interacting with communities as a business will face or has faced a negative reaction from community moderators, no matter how organically the communication appears.
I generally like the clean interface of the platform and would like to use it as a place to provide interesting company material, instead of making inconvenient posts on other platforms or even within my own blog. However, I have concerns that after tremendous efforts, I might lose all of this.
The second part of the question regarding official support on brand/username issues was not posted here because the AI directed me to the rules (no answer there). I still wish to obtain an official response on another matter concerning the use of Pro simply as my own subreddit, where I would like to post use cases and similar materials, especially if organic interaction in subreddits displeases moderators. As mentioned, I appreciate the platform's interface as a venue for publishing use cases and similar materials (Okey with no links if required). However, it seems that even this approach might contradict the platform’s intended purpose, although I'm fine with others joining the community; they might not feel the same though.
Ultimately, I am completely at a loss and it seems that the program will not take off, and that investing my efforts in Reddit is not worthwhile.
Am I right in understanding that Reddit Pro is in a very embryonic state and, moreover, that the idea is more likely to be unsuccessful?
Where can I get official support regarding the program, since the Help section doesn't have a proper category for this?
PS
I'm not providing any links to the announcement or profiles I mentioned because I'm not sure if it's allowed, and when you're new to Reddit, worrying about potentially writing something wrong is so frustrating and feels so incorrect...
Top Comment: I'm going to write a longer reply when I'm back at my computer but I agree on a lot of points. at least in its current state It feels a bit . . . lost (for lack of a better word) in one of those spaces that isn't covered by redditors' usecase nor by advertisers' usecase.
Reddit for Business AMA: Ask Us Anything About Reddit Pro, Our Free Tool to Help Your Business Grow on Reddit
Reddit Pro is your hub for smarter Reddit strategy, built to help you understand where your audience is, what they care about, and how to show up authentically on Reddit.
Curious how it works? Want to know how to optimize your Reddit profile? Or what kind of insights Reddit Pro can really unlock for your business?
Now’s your chance to ask the team behind Reddit Pro anything. 💬 How do I use Reddit Pro to post on Reddit? 📊 What insights does it actually surface? 🔍 Can I see what my competitors are doing?
We’ve got you covered.
When: Wednesday, July 2 at 12 PM ET
Who: The Reddit Pro product and marketing team, u/brandy_mcstyle, Product Marketing Manager, and u/mochi-011220, Product Manager for Reddit Pro
Drop your questions below or come back when the thread is live to join the conversation.
Not using Reddit Pro yet? Sign up here to get started.
*Please be mindful of our community rules. Comments that violate these guidelines are subject to removal.
Thanks for joining our AMA!
Top Comment: What’s the best way to turn organic into a paid campaign strategy?
Reddit Pro tool - Review and suggestions - positively impressed
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This is going to be a short review about "Reddit Pro". What to look after and what could be your issues (issues at the very bottom).
Reddit Marketing Pro in short is built-in tool for companies to measure and help them with organic marketing.
This is only my experience and your experience might be different depending on a company and scale that you are working on.
You can join the program here (https://www.redditforbusiness.com/pro). Note that you can connect only 1 "brand" to your Reddit account. So no multi-business management through a single account. The program (to my knowledge) is still somewhere in beta and they are gathering user feedback but in my opinion they are on a right path.
After signup, in your account view you will get these babies. Let's go through them.
Dashboard:
I'd say pretty simple. You get your post views, received upvotes and follower growth.
It does include recommendation which for me are kinda "meh" but I mean probably helps for newcomers.
What got me interested in this is "engage with popular topics". If you click on any of them (you'd also be sent to "trendspotting"), each of those topics will include both comments and posts. This is a W for Reddit that they included that.
Performance screenshot I won't show for me I did not see any difference between that or viewing your account.
Next one is "Conversations" which is similar to "Trendspotting" but according to Reddit reps, these conversations should include your brand keyword. I'm not 100% sure if someone makes a typo, will it somehow "find it" but better than nothing. At the moment "Category" section is kinda useless and for me - I don't see a benefit of it. Might be wrong.
Trends: this is where the fun starts.
Reddit Organic marketing has almost impossible to measure and the metrics that I could have offered, weren't enough for majority of companies. They wanted either measurable data or purchase/ conversions (stupid to ask smth like that from social media marketing.. right?).
Reddit Pro fixes this. Well at least gives tangible KPI. Below are how I see things for one of my client.
At the bottom there is also "subreddit sentiment" score which is a good indication how well your brand is received in each subreddit (in the picture I . 1 is the worst and 100 is the best (Proably "Nestle" have 1). The biggest issue for me is "total mentions". I'm damn sure that we have more mentions cause I have been working with this client for the last 12 months and it's not possible to have so few mentions.
What I did notice - around 30-70 mentions you'd get your subreddit sentiment score.
Community finder: It's little bit useless. "Category" is pretty much all subreddits related to your niche. "Mentions" is the same "subreddit sentiment" so no new information that you could use.
THIS specific brand has 2 accounts. One is "Official" and the second is with "community specialist name". Reddit PRO is attached to "Official" account thus on this dashboard you will get not only organic account data but also your advertising data. Idk if something would change if I put Pro on specialist's account but i'm not worried and the KPI that I'm usingcause it doesn't effect this.
I'm still waiting for couple of updates and additional tools - like adding anon-brand keyword mentions and maybe some other adjustments for companies with multiple brand accounts. ;)
Top Comment: Thank you for sharing the feedback. We will be passing it to the team for sure.
Introducing Reddit Pro Trends
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Discover what people are saying about virtually any topic on Reddit
As businesses kick off their 2025 marketing strategies, many are looking for more authentic ways to reach their audience. The challenge isn't just finding a new channel — it's finding the right one where real people are having real conversations about their interests, needs, and decisions. With Reddit now being both the 6th most searched term globally in 20241 and the most trustworthy platform to inform product/brand decisions2, 2025 is the year to add Reddit to your marketing mix.
That's why today we’re launching Reddit Pro Trends: a new tool that allows businesses to uncover what people are saying about virtually any topic on Reddit – with the goal of making it easier to build an organic Reddit strategy.
Making it easier for businesses to grow on Reddit in 2025
Last year, we launched Reddit Pro – our suite of tools that enables businesses to get insights into top communities and conversations in their category, publish compelling content, track performance, and grow their presence on Reddit — all for free.
Now, with Reddit Pro Trends, businesses now can track virtually any keyword or phrase – their brand name, product name, category, or even the latest viral trend – and see when, where, and how redditors are discussing it in real time.
See what Reddit is saying about virtually anything with the new Reddit Pro
Reddit Pro’s new Trends tool makes it easier to find your niche and start engaging your community in a Reddit-right way.
- See what Reddit is saying about any topic...: Track virtually any keyword or phrase to discover the Reddit communities, conversations, and trends that matter to your business.
- ... in the right context: Get only what you're searching for with the help of our AI that shows only contextually relevant mentions of each smart keyword*
- ....in real time: See what people are saying about your keywords – and how often – to gauge Reddit’s real-time interest.
*Note: Smart keyword availability is expanding over time.
Your roadmap to Reddit
Consider Reddit Pro Trends your guide to Reddit's communities and conversations. Whether you're building brand awareness or deepening customer relationships, you'll know exactly where, when, and how to engage with redditors.
Follow these steps to get started:
- Sign-up for Reddit Pro (it’s free)
- Visit the Trends tab and add your keywords
- Join the conversation
Source:
Google Trends data; October 2023 - Dec 5 2024
Reddit Custom Survey, U.S., Let’s talk about your purchases & Social Media, n=8000, A18-60, Monthly Social Media Users, August 2023. Statistically significant confidence level = 95%; Competitors: Facebook, Instagram, Snapchat, Pinterest, TikTok, X; Categories: Mobile Service, Gaming, Electronics, Travel, Banking, Beauty, Fashion, Alcohol; 2Reddit, US, Digital Content Purchase Impact, 7000, A18-60, Attest sample, Monthly Social Media Users.
Top Comment: 404 on sign-up